Scott Wilson
Creative Practice

→

Work

→

About

→

Contact

wilson.scott7@gmail.com

About

I’m an international award-winning Design Director / Art Director from New Zealand, currently based in Canada.

With over 13 years’ experience working in design, my work covers brand design, conceptual editorial design, advertising art direction, and everything that falls within.

That might be a lot of things, but whether it's for waste management giants, a postpartum support house, stuffed-crust pizza, or a city of 1.5 million, I bring the same relentless hunt for the big idea and an emotional intelligence that leaves even the most complex subjects simple and full of feeling.

Awards

2026

Ranked in top 30 • Strategy Magazine Report Card’s top designers in Canada
Winner • Design • Entire Publication • Applied Arts Design
Currently Shortlisted • Design • Strategy Marketing Awards

2025

Silver • Design • Corporate Comms • ADCC Awards*
Bronze • Design • Public Service • ADCC Awards
Winner • Mobile Series • Communication Arts Advertising
Gold • Design • Strategy Marketing Awards*
Winner • Integrated Brand Identity • Communication Arts Design
Bronze • Rebrand • Design • Strategy Marketing Awards
Merit • Typography • Design • Strategy Marketing Awards*
Winner • PSA/Charity/Government • Applied Arts Design Awards
Gold Anvil • Direct Mail • AdRodeo Awards
Silver Anvil • Brand Identity • AdRodeo Awards
Gold Anvil • Annual Report • AdRodeo Awards*
Silver Anvil • Annual Report • AdRodeo Awards*
Gold Anvil • Microsite/Campaign Website • AdRodeo Awards*
Gold Anvil • Purpose Driven Impact • AdRodeo Awards*
Gold Anvil • Fearless Client • AdRodeo Awards*
Gold Anvil • Craft Design • AdRodeo Awards*
Gold Anvil • Craft Art Direction • AdRodeo Awards*

2024

Merit • Design • The One Show
Bronze • Design • Strategy Marketing Awards
Silver • Design • Public Service • ADCC Awards
Winner • Best in Show • Communication Arts Typography
Silver • Photography • Graphic Design Photography • ADCC Awards
Winner • Brochure • Communication Arts Typography
Winner • Brochure/Report • Communication Arts Typography
Winner • Annual Report • Communication Arts Design
Finalist • Public Service • Communication Arts Design
Winner • Public Service/Charity • Applied Arts Design
Winner • Entire Publication Design • Applied Arts Design
Best in Show • AdRodeo Anvils
Winner • Annual Report • AdRodeo Anvils
Silver • Photography Single • AdRodeo Anvils
Silver • Photography Series • AdRodeo Anvils
Silver • Craft Photography • AdRodeo Anvils

2023

Shortlisted • Design • The One Show
Winner • Annual Report • Communication Arts Design
Winner • Annual Report Single • Applied Arts
Merit • Strategy 101st Marketing Awards • Design
Finalist • NZ Best Awards

2022

Merit • Design • The One Show
Winner • Entire Publication Design • Applied Arts
Merit • Design • Marketing Awards
Winner • Cause Related Creative Response • Applied Arts
Winner • Brochure • Communication Arts Design Awards
Anvil • Brochure, Book, and Publication Design • Ad Rodeo Awards
Finalist (Pending) • Design Communication • NZ Best Awards
Bronze • Live Action / Animation • IDÉA Awards (Quebec)

‍

*As Leadership

‍

Title

Blue Sky City

Client

Calgary Economic Development / Tourism Calgary

Type

Branding

Year

2024

Credits

CCO
Keli Pollock
ECD
Steph Kochorek
Account Director
Wendy Chiu

Role

I worked as the sole designer for this project, but with a lot of hours spent in Keli's office as we brainstormed, discussed and developed the ideas together.

About

Calgary is a vibrant city full of open minds and boundless ambition; diverse neighbourhoods; and a history of innovative startups across every industry beginning long before "startup" was even a word.

It’s consistently ranked as one of the best cities in the world to live, with one of the happiest and friendliest populations.

But there was a problem: the current and historic city brands no longer reflected what Calgarians know to be true of the city. Research showed a majority of citizens felt it didn’t resonate with them. Perceptions across Canada were similarly skewed towards a single-dimensional understanding of who we are.

We needed a new city brand that captured who Calgary is. Not who Calgary was.

Research uncovered three truths about Calgary:

1. It’s a place of endless opportunity fuelled by an optimistic and innovative culture.

2. It's a diverse place where everyone shares and belongs under the same sky.

3. It’s the sunniest city in Canada.

These truths all pointed towards one thing: we are the Blue Sky City.

Keli and I created a visual language inspired by beadwork, a cross-cultural art form where individual elements come together to form something strong, beautiful, and greater than the sum of its parts — a balance of individuality and collective identity. This is reflected in a dynamic logo system, and a broader visual language of beadwork and patterning.

Our typography is big and generous, and allows us to make bold, impactful statements whilst still retaining that world-famous Calgarian friendliness and positivity. This is accompanied by a palette of bright, primary colours. These colours have an inherent simplicity with a childlike optimism and vibrance, and serve as the foundation for all other hues.

These elements all come together to deliver a bright, bold, and iconic reinterpretation of Calgary; one that is true now, and has been true since the First Peoples set foot on this land. This is a brand that can be used easily by all civic partners, and one all members of the public can embrace and be proud of, here in the Blue Sky City.

As seen on Brand New.

Awards

Winner • Integrated Brand Identity • Communication Arts Design 2025

Bronze • Public Service • Design • ADCC Awards 2025

Bronze • Rebrand • Design • Strategy Marketing Awards 2025

Winner • PSA/Charity/Government • Applied Arts Design Awards 2025

Gold Anvil • Direct Mail • AdRodeo Awards 2025

Silver Anvil • Brand Identity • AdRodeo Awards 2025