Scott Wilson
Creative Practice

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Work

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About

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Contact

wilson.scott7@gmail.com

About

I’m an international award-winning Design Director / Art Director from New Zealand, currently based in Canada.

With over 13 years’ experience working in design, my work covers brand design, conceptual editorial design, advertising art direction, and everything that falls within.

That might be a lot of things, but whether it's for waste management giants, a postpartum support house, stuffed-crust pizza, or a city of 1.5 million, I bring the same relentless hunt for the big idea and an emotional intelligence that leaves even the most complex subjects simple and full of feeling.

Awards

2026

Ranked in top 30 • Strategy Magazine Report Card’s top designers in Canada
Winner • Design • Entire Publication • Applied Arts Design
Currently Shortlisted • Design • Strategy Marketing Awards

2025

Silver • Design • Corporate Comms • ADCC Awards*
Bronze • Design • Public Service • ADCC Awards
Winner • Mobile Series • Communication Arts Advertising
Gold • Design • Strategy Marketing Awards*
Winner • Integrated Brand Identity • Communication Arts Design
Bronze • Rebrand • Design • Strategy Marketing Awards
Merit • Typography • Design • Strategy Marketing Awards*
Winner • PSA/Charity/Government • Applied Arts Design Awards
Gold Anvil • Direct Mail • AdRodeo Awards
Silver Anvil • Brand Identity • AdRodeo Awards
Gold Anvil • Annual Report • AdRodeo Awards*
Silver Anvil • Annual Report • AdRodeo Awards*
Gold Anvil • Microsite/Campaign Website • AdRodeo Awards*
Gold Anvil • Purpose Driven Impact • AdRodeo Awards*
Gold Anvil • Fearless Client • AdRodeo Awards*
Gold Anvil • Craft Design • AdRodeo Awards*
Gold Anvil • Craft Art Direction • AdRodeo Awards*

2024

Merit • Design • The One Show
Bronze • Design • Strategy Marketing Awards
Silver • Design • Public Service • ADCC Awards
Winner • Best in Show • Communication Arts Typography
Silver • Photography • Graphic Design Photography • ADCC Awards
Winner • Brochure • Communication Arts Typography
Winner • Brochure/Report • Communication Arts Typography
Winner • Annual Report • Communication Arts Design
Finalist • Public Service • Communication Arts Design
Winner • Public Service/Charity • Applied Arts Design
Winner • Entire Publication Design • Applied Arts Design
Best in Show • AdRodeo Anvils
Winner • Annual Report • AdRodeo Anvils
Silver • Photography Single • AdRodeo Anvils
Silver • Photography Series • AdRodeo Anvils
Silver • Craft Photography • AdRodeo Anvils

2023

Shortlisted • Design • The One Show
Winner • Annual Report • Communication Arts Design
Winner • Annual Report Single • Applied Arts
Merit • Strategy 101st Marketing Awards • Design
Finalist • NZ Best Awards

2022

Merit • Design • The One Show
Winner • Entire Publication Design • Applied Arts
Merit • Design • Marketing Awards
Winner • Cause Related Creative Response • Applied Arts
Winner • Brochure • Communication Arts Design Awards
Anvil • Brochure, Book, and Publication Design • Ad Rodeo Awards
Finalist (Pending) • Design Communication • NZ Best Awards
Bronze • Live Action / Animation • IDÉA Awards (Quebec)

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*As Leadership

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Title

Brilliance in Our Backyard

Client

Alberta Cancer Foundation

Project

Report to Community 2023

Type

Editorial Design

Year

2023

Credits

Photographer
Kaitlin Moerman
CCO
Keli Pollock
Copywriter
Jarrod Banadyga
Copywriter
Steph Kochorek
Account Director
Wendy Chiu

Role

I was the sole designer, developing the core concept and title, taking care of all design, art direction of photography, and production. Headlines, articles and content was developed by copywriters.

About

Alberta is well known for oil and gas, endless wheatfields, and small rural towns. However, there's a lesser-known narrative unfolding within its borders — one of groundbreaking cancer research, pioneering clinical trials, and medical breakthroughs rivalling the world's best.

In their 2023 annual report, the Alberta Cancer Foundation sought to unveil this story, emphasizing the truly homegrown brilliance behind the province's achievements. Titled "Brilliance in Our Backyard," the report deviated from the expected route of showcasing high-tech equipment and heroic portraits. Instead, it focused on portraying the 'Backyard' — capturing the essence of everyday life in Alberta through evocative photographs of seemingly ordinary scenes.

These visuals serve as a contrasting backdrop to incredibly compelling stories of excellence and innovation, quietly showcasing brilliant everyday Albertans as if they could be anyone you might pass by on the street. This nuanced approach presents the province’s brilliance as simply inherent, inviting readers to uncover the extraordinary within the unassuming.

The report is designed in a newspaper format, mirroring the commonplace elements of daily life and reinforcing the 'everyday' theme. A low-fi aesthetic seemingly worlds away from the cutting edge of medical research is an intentional juxtaposition. It encourages Albertans to acknowledge the profound impact of their donations, even in the most ordinary corners of their daily experiences.

Awards

Merit • Design • The One Show 2024

Bronze • Design • Strategy Marketing Awards 2024

Best in Show • AdRodeo Anvils 2024

Winner • Public Service/Charity • Applied Arts Design 2024

Winner • Entire Publication Design • Applied Arts Design 2024

Winner • Annual Report • Communication Arts Design 2024

Winner • Annual Report • AdRodeo Anvils 2024

Finalist • Public Service • Communication Arts Design 2024

Silver • Photography Single • AdRodeo Anvils 2024

Silver• Photography Series • AdRodeo Anvils 2024

Silver • Craft Photography • AdRodeo Anvils 2024