Scott Wilson
Creative Practice

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Work

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About

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Contact

wilson.scott7@gmail.com

About

I’m an international award-winning Design Director / Art Director from New Zealand, currently based in Canada.

With over 13 years’ experience working in design, my work covers brand design, conceptual editorial design, advertising art direction, and everything that falls within.

That might be a lot of things, but whether it's for waste management giants, a postpartum support house, stuffed-crust pizza, or a city of 1.5 million, I bring the same relentless hunt for the big idea and an emotional intelligence that leaves even the most complex subjects simple and full of feeling.

Awards

2026

Ranked in top 30 • Strategy Magazine Report Card’s top designers in Canada
Winner • Design • Entire Publication • Applied Arts Design
Currently Shortlisted • Design • Strategy Marketing Awards

2025

Silver • Design • Corporate Comms • ADCC Awards*
Bronze • Design • Public Service • ADCC Awards
Winner • Mobile Series • Communication Arts Advertising
Gold • Design • Strategy Marketing Awards*
Winner • Integrated Brand Identity • Communication Arts Design
Bronze • Rebrand • Design • Strategy Marketing Awards
Merit • Typography • Design • Strategy Marketing Awards*
Winner • PSA/Charity/Government • Applied Arts Design Awards
Gold Anvil • Direct Mail • AdRodeo Awards
Silver Anvil • Brand Identity • AdRodeo Awards
Gold Anvil • Annual Report • AdRodeo Awards*
Silver Anvil • Annual Report • AdRodeo Awards*
Gold Anvil • Microsite/Campaign Website • AdRodeo Awards*
Gold Anvil • Purpose Driven Impact • AdRodeo Awards*
Gold Anvil • Fearless Client • AdRodeo Awards*
Gold Anvil • Craft Design • AdRodeo Awards*
Gold Anvil • Craft Art Direction • AdRodeo Awards*

2024

Merit • Design • The One Show
Bronze • Design • Strategy Marketing Awards
Silver • Design • Public Service • ADCC Awards
Winner • Best in Show • Communication Arts Typography
Silver • Photography • Graphic Design Photography • ADCC Awards
Winner • Brochure • Communication Arts Typography
Winner • Brochure/Report • Communication Arts Typography
Winner • Annual Report • Communication Arts Design
Finalist • Public Service • Communication Arts Design
Winner • Public Service/Charity • Applied Arts Design
Winner • Entire Publication Design • Applied Arts Design
Best in Show • AdRodeo Anvils
Winner • Annual Report • AdRodeo Anvils
Silver • Photography Single • AdRodeo Anvils
Silver • Photography Series • AdRodeo Anvils
Silver • Craft Photography • AdRodeo Anvils

2023

Shortlisted • Design • The One Show
Winner • Annual Report • Communication Arts Design
Winner • Annual Report Single • Applied Arts
Merit • Strategy 101st Marketing Awards • Design
Finalist • NZ Best Awards

2022

Merit • Design • The One Show
Winner • Entire Publication Design • Applied Arts
Merit • Design • Marketing Awards
Winner • Cause Related Creative Response • Applied Arts
Winner • Brochure • Communication Arts Design Awards
Anvil • Brochure, Book, and Publication Design • Ad Rodeo Awards
Finalist (Pending) • Design Communication • NZ Best Awards
Bronze • Live Action / Animation • IDÉA Awards (Quebec)

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*As Leadership

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Title

Conceptual Chicken

Client

KFC / Restaurant Brands NZ

Project

Courtney Place Restaurant

Type

Environmental Branding

Year

2018

Credits

Creative Director
Ivan Angell
Account Director
Rachael Hickman
Interior Designer
Material Creative
Mural Artist
Charles & Janine Williams

Role

I worked extensively on this project, under the oversight of Creative Director, Ivan Angell. I developed all the key brand moments, features, and fixtures within the space, specifying materials, textures, and styling, including curating the feature artist and art-direction of the mural.

About

In New Zealand, somewhere around 80% of any given KFC restarant's revenue comes from drive-thru traffic. What does this then mean for opening downtown locations that don't have drive-thrus?

--

After the success of KFC’s Fort St concept store in Auckland (the first one I had the opportunity to be a part of), the decision was made to open a second urban concept store on Wellington’s Courtenay Place.

Our brief remained largely the same as Fort St, but my level of involvement in the project definitely did not. I took a much larger role in this iteration, with the added challenge of a narrow area, and the question of how we’d do this one differently, maintaining the same essence but avoiding a cookie-cutter approach.

We chose to highlight and work with alternative elements of KFC's brand DNA, all the while aiming to use the narrow nature of the space to our advantage.